Product Application vs. Product Knowledge
Do you demonstrate product application knowledge when engaging your prospects or just product knowledge? There’s a huge difference. Leading with features and function usually leads to objections. Demonstrating how product application can make someone’s life easier is a winning proposition. I’ll be detailing this subject at the upcoming Accelerent Event in Nashville on May 13th. This invitation-only event will be held at Allen Arena at Lipscomb University. There will be over 400 business leaders from the middle Tennessee area attending so I’m sure that some of your prospects and clients will be there. This is a great opportunity to make invaluable business connections, hear an inspirational message from Dennis Snow regarding customer service excellence and enjoy a free breakfast. Go to this URL to register as a guest of the Boyens Group. http://www.accelerent.com/memberlogin.php?rsvpid=1806&memberid=1213
